IDEA
Top music at fair prices
The Migros Culture Percentage is bringing well-known orchestras, famous directors and star soloists from all over the world to established Swiss concert halls in Bern, Lucerne, Geneva and Zurich. Audience members are guaranteed to enjoy the exquisite performances – and the reasonable prices offered by the Migros Culture Percentage ensure that this form of culture can be accessed by everyone
75 years of tradition
The idea is based on an initiative by Migros founder Gottlieb Duttweiler. After the Second World War, the pioneer dedicated himself to social life in Switzerland, launching a classical concert series in Zurich in 1948. The concept has proven fruitful: Today, the Migros Culture Percentage Classics are a firm part of Switzerland's classical music scene, attracting around 30,000 visitors each year.
Migros Culture Percentage
The Migros Culture Percentage supports cultural and social initiatives and unlocks a wide range of opportunities for a broad section of the population. Alongside traditional programmes it specifically highlights visionary social ventures. The Migros Culture Percentage also includes the Migros Club School, the Gottlieb Duttweiler Institute, the Migros Museum of Contemporary Art, the four «im Grünen» parks and the Monte Generoso rack railway. In all, the Migros Culture Percentage invests over 140 million francs each year.